Dieter Rams: Principled Design

Exhibition

2018

Dieter Rams is best known for his time as chief design officer at Braun and his Ten Principles of Good Design. We channeled Rams’s less is more aesthetic to create exhibition graphics for a display of his work at the Philadelphia Museum of Art. The exhibition coincided with the Collab Design Excellence Award, which Rams received that year. 

Art Direction: Luis Bravo
Curator: Colin Fanning
Exhibition Design: Jamie Montgomery
Editor: Amy Hewitt
Photography: Philadelphia Museum of Art Photo Studio