Wangduechhoeling Palace
Signage & Wayfinding
2025
Located in Bhutan’s Bumthang Valley,
the Wangduechhoeling Palace served as the primary residence for modern day Bhutan’s first Monarch. After years of neglect, the palace has undergone a major rennovation to reopen as a culturual center to celebrate the rich history of Bhutan.
Hoffman Creative, through their connection with the Bhutan Foundation, was asked to create a brand identity for the palace and subsequently create a signage and wayfinding system for the new cultural center grounds
The final product is a design system of 20+ signs that guide visitors across the palace grounds in both English and Dzongkha, Bhutan’s official language. The sign’s powder coated blue frames draw visitor attention from across expansive lawns and an isometric map illustration provides visitors with a complete view of the campus.
Designed at: Hoffman CreativeIn Collaboration With: David Klein Creative Director: Eric Hoffman
the Wangduechhoeling Palace served as the primary residence for modern day Bhutan’s first Monarch. After years of neglect, the palace has undergone a major rennovation to reopen as a culturual center to celebrate the rich history of Bhutan.
Hoffman Creative, through their connection with the Bhutan Foundation, was asked to create a brand identity for the palace and subsequently create a signage and wayfinding system for the new cultural center grounds
The final product is a design system of 20+ signs that guide visitors across the palace grounds in both English and Dzongkha, Bhutan’s official language. The sign’s powder coated blue frames draw visitor attention from across expansive lawns and an isometric map illustration provides visitors with a complete view of the campus.
Designed at: Hoffman CreativeIn Collaboration With: David Klein Creative Director: Eric Hoffman
Swing and a Miss
Title Design
2024
AD Unique Spaces, Ryan Murphy
Title Design & Motion Graphics
2024
Inside Ryan Murphy’s Bel Air home built by Richard Neutra for Architectural Digest
Click here to watch the full video.
Directed by: Michael Reynolds & Eric Hoffman
Produced by: NØRTH SEA AIR
Music by: Julia Newman
Director of Photography: Yuki Noguchi
Designed at: Hoffman Creative
Click here to watch the full video.
Directed by: Michael Reynolds & Eric Hoffman
Produced by: NØRTH SEA AIR
Music by: Julia Newman
Director of Photography: Yuki Noguchi
Designed at: Hoffman Creative
Something Good Is Gonna Happen
Music Video Titles
2023
Click here to watch the full video.
Directed & Edited by: Charlie Schwan
Director of Photography: Ryan Bender
1st AC: J. Genaro Limon
Colorist: Alexander Schwab
Directed & Edited by: Charlie Schwan
Director of Photography: Ryan Bender
1st AC: J. Genaro Limon
Colorist: Alexander Schwab
FOREGROUND MUSIC
Music Video Motion Graphics
2022
Click here to watch the full video.
Directed by: Ryan Bender and Jordan M. Hahn
Director of Photography: Ryan Bender
Editor: Jordan M. Hahn
1st AC: Max Harsant
Gaffer: Josh Kuzo
Key Grip: Eric Burleson
Colorist: Alexander Schwab
Directed by: Ryan Bender and Jordan M. Hahn
Director of Photography: Ryan Bender
Editor: Jordan M. Hahn
1st AC: Max Harsant
Gaffer: Josh Kuzo
Key Grip: Eric Burleson
Colorist: Alexander Schwab