AD at Home
Book
2025
Hoffman was engaged by Architectural Digest to design their latest Rizzoli publication, AD At Home—an editorial retrospective by Editor-in-Chief Amy Astley, highlighting her favorite stories from years of discovering how remarkable people live. Centered on the idea of interesting people at home, the book travels between worlds, into the personal spaces of cultural figures, creatives, and tastemakers around the globe.
Designed at: Hoffman CreativeCreative Director: Eric Hoffman Art Director: Chris Paolini Project Manager: Isabel Furtsch And many others at Rizzoli, Architectural Digest, & Condé Nast
Designed at: Hoffman CreativeCreative Director: Eric Hoffman Art Director: Chris Paolini Project Manager: Isabel Furtsch And many others at Rizzoli, Architectural Digest, & Condé Nast
David Bucovy Architect
Brand Identity & Website
2025
Since 2012, David Bucovy Architect (DBA) has developed an array of acclaimed architectural projects throughout New York City’s hospitality, commercial and residential fields. DBA approached Hoffman seeking an identity that would reflect their high caliber of work and proudly proclaim their standing among the ranks of New York architects. Hoffman reshaped DBA’s visual narrative and communication strategies to more effectively demonstrate their capabilities and design philosophies to the greater architectural world.
davidbucovyarchitect.com
Designed at: Hoffman CreativeCreative Director: Eric Hoffman Art Director: Chris Paolini Designers: Rebecca Goldberg, Anthony DiCapua
Leon’s Photography: David Mitchell
Leon’s Styling: Michael Reynolds
davidbucovyarchitect.com
Designed at: Hoffman CreativeCreative Director: Eric Hoffman Art Director: Chris Paolini Designers: Rebecca Goldberg, Anthony DiCapua
Leon’s Photography: David Mitchell
Leon’s Styling: Michael Reynolds
Wangduechhoeling Palace
Signage & Wayfinding
2025
Located in Bhutan’s Bumthang Valley, the Wangduechhoeling Palace served as the primary residence for modern day Bhutan’s first Monarch. After years of neglect, the palace has undergone a major renovation to reopen as a cultural center to celebrate the rich history of Bhutan.
Hoffman Creative, through their connection with the Bhutan Foundation, was asked to create a brand identity for the palace and subsequently create a signage and wayfinding system for the new cultural center grounds.
The final product is a design system of 20+ signs that guide visitors across the palace grounds in both English and Dzongkha, Bhutan’s official language. The sign’s powder coated blue frames draw visitor attention from across expansive lawns and an isometric map illustration provides visitors with a complete view of the campus.
Designed at: Hoffman CreativeIn Collaboration With: David Klein Creative Director: Eric Hoffman
Hoffman Creative, through their connection with the Bhutan Foundation, was asked to create a brand identity for the palace and subsequently create a signage and wayfinding system for the new cultural center grounds.
The final product is a design system of 20+ signs that guide visitors across the palace grounds in both English and Dzongkha, Bhutan’s official language. The sign’s powder coated blue frames draw visitor attention from across expansive lawns and an isometric map illustration provides visitors with a complete view of the campus.
Designed at: Hoffman CreativeIn Collaboration With: David Klein Creative Director: Eric Hoffman
Swing and a Miss
Title Design
2024
Titles for a short film about using the resources you have at hand, taking chances, and enjoying the process, even if it didn’t yield the results you were looking for.
Directed by: Ryan Bender
Written by: Emlyn Crenshaw
Directed by: Ryan Bender
Written by: Emlyn Crenshaw
AD Unique Spaces, Ryan Murphy
Title Design & Motion Graphics
2024
Inside Ryan Murphy’s Bel Air home built by Richard Neutra for Architectural Digest
Click here to watch the full video.
Designed at: Hoffman Creative
Directed by: Michael Reynolds & Eric Hoffman
Produced by: NØRTH SEA AIR
Music by: Julia Newman
Director of Photography: Yuki Noguchi
Click here to watch the full video.
Designed at: Hoffman Creative
Directed by: Michael Reynolds & Eric Hoffman
Produced by: NØRTH SEA AIR
Music by: Julia Newman
Director of Photography: Yuki Noguchi